How we review and score betting sites
Every site we cover goes through the same process. This page sets out exactly what we look at, how an editorial score is built, and the rules that keep commercial arrangements away from our verdicts.
Last reviewed June 2026
The six pillars
We assess each site against the same six areas so that comparisons are like for like rather than impression against impression.
- Market coverage. The sports and bet types actually available, and whether the depth lives up to the headline.
- Odds presentation. How prices are displayed, whether boosts are flagged separately from standard prices, and how readable the in-play view is.
- Mobile usability. The real flow on a phone — finding a market, building a slip, and confirming — on the app and mobile web.
- Bet builder & accumulators. How capable the same-game and multiples tools are, and how clearly returns update.
- Payments. Deposit and withdrawal methods, and the verification a new customer should expect.
- Terms & safer gambling. Whether key conditions are easy to find before opting in, and how visible the control tools are.
What a score means
The number out of ten is an editorial comparison mark. It reflects how a site performs across those six pillars in our hands, weighted by what we think matters most to an everyday bettor. It is not an official rating, it is not endorsed by any operator or regulator, and it is not a prediction about how any bet will turn out.
Scores vary because the sites genuinely differ — a polished racing book and a mobile-first accumulator product are good at different things. We don’t round everything up to look generous, and we don’t publish invented review counts or star tallies.
How we gather evidence
Wherever it’s practical we use the products directly: we open the site, browse the markets, build real slips, and note where the experience helps or frustrates. We read the published terms rather than the headline, and we check that safer-gambling tools are where they should be. We do not fabricate people, quotes, photographs, or personal stories.
Independence from commercial deals
Some operator links are affiliate links, and the site is funded that way. That funding is kept separate from the verdict: commission cannot buy a higher score or a better position, and the compared sites are listed without a ranking. If a site we earn from underperforms, the review reflects that. The commercial side is explained in full on the affiliate disclosure page.
Keeping reviews current
Betting sites change — markets move, apps get rebuilt, terms are rewritten. We revisit our reviews and update them when something material changes, and we welcome corrections through the contact page. Even so, the live detail on the operator’s own site is always the final word, so check there before you bet.